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March 15 , 2004 - Vol.2, Issue 3

- By Jeff Voth Car.com Staff Writer

2004 Hyundai XG350
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“Hey, what is that a new Jaguar?” my neighbour asked as I arrived home from work.

“No, it’s the new Hyundai XG350” I answered, awaiting his reply with a certain sense of dread. The name Hyundai still lacks clout in the select department.

“Hyundai huh?” he stated, “I hear they build pretty good cars these days”

Taken aback by his positive response, I mumbled something like, “Yeah, they have come a long way in a relatively short time!”

Of course my neighbour was absolutely correct in his assessment. Much to the chagrin of the competition, Hyundai is quickly becoming recognized as a manufacturer of quality vehicles. Gone are the days of having to hide your Hyundai in the garage before anyone noticed you were home.

The Hyundai XG350 is a relatively new, significant player in the mid-size sedan market. Introduced mid-way through 2003 as a 2004 model, it represents a full out assault on the Honda Accord EX V6, Toyota Camry LE V6 and new Nissan Maxima 3.5 SE. The only thing missing is brand recognition, and if my noisy neighbor is any indication, that seems to be changing in a hurry.

Styled in a classic Far East meets Western Europe shape, the eye appeal of the Hyundai XG350 is quite striking. A blend of functionality and design, it oozes chrome and faux wood at every turn.



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